Amazon A+ Content That Actually Converts

A+ Content is one of the most underused levers on KDP. Sellers who add A+ modules see a 3-10% lift in conversion on average — and yet fewer than a third of self-published authors bother.

The order that matters

The most persuasive placement stacks Lifestyle → Feature Callouts → Comparison → Testimonial. Lifestyle sells the transformation, callouts prove capability, comparison neutralizes objections, testimonial closes the loop with social proof.

Image specs (Amazon-compliant)

All A+ modules should be exactly 970×600 for standard modules. Product listing hero images should be 2000×2000, pure white background, product filling ~85% of the frame with no props.

The copy formula

Every A+ headline should follow: OUTCOME + TIMEFRAME + PROOF. Example: "Ship your first book in 30 days — used by 8,000+ first-time authors." Never lead with features; always lead with the buyer's outcome.